What is a CRM?
CRM stands for Customer Relationship Management. In other words, a database for our constituents. It provides these over-arching functionalities:
Fundraising
Membership
Volunteer Management
Email & SMS
Activities
Events
Voter Preferences
Better data, stronger party
Time saver for volunteers
Volunteers are able to focus on outreach and leave behind the worries of back office operations and overly technical administration. The system just works.
Grow membership
States have the most current and robust data and it's put in the hands of the right volunteers locally to effectively engage new members.
Build county affiliates
Our path to overall success begins at home. We must equip the local affiliates with the tools they need to support their candidates. We have to grow the party at the ground level!
Preserve Institutional Knowledge
As leadership changes, the institutional knowledge of a party needs to be preserved.
Effective GOTV Outreach
During those critical last days, GOTV efforts can determine who wins on election day.
Relevant Messaging
Certain members typically have more interest some topics than others. We should know that so that they are getting the information they want, and not the rest.