CRM Project Party Synergy No more excel spreadsheets Maintain members and donors Automation Big Time Saver Empower Volunteers Local Volunteer Access IT Stability Preserve Institutional Knowledge Segmentation Targeted Messaging

Empowering Libertarians Nationwide

What is a CRM?

CRM stands for Customer Relationship Management. In other words, a database for our constituents. It provides these over-arching functionalities:

Fundraising
Membership
Volunteer Management
Email & SMS
Activities
Events
Voter Preferences

Better data, stronger party

Time saver for volunteers

Volunteers are able to focus on outreach and leave behind the worries of back office operations and overly technical administration. The system just works.

Grow membership

States have the most current and robust data and it's put in the hands of the right volunteers locally to effectively engage new members.

Build county affiliates

Our path to overall success begins at home. We must equip the local affiliates with the tools they need to support their candidates. We have to grow the party at the ground level!

Preserve Institutional Knowledge

As leadership changes, the institutional knowledge of a party needs to be preserved.

Effective GOTV Outreach

During those critical last days, GOTV efforts can determine who wins on election day.

Relevant Messaging

Certain members typically have more interest some topics than others. We should know that so that they are getting the information they want, and not the rest.

Revolutionizing Data Management

1
Libertarians
1
Annual Contributions
1
Contributors
1
Current State Members
1
Convention Attendees
1
Users

Statistics are from the 2020 calendar year

State affiliates can take advantage of our shared multi-site platform that provides easy to use tools to manage your site and data using WordPress and CiviCRM applications. You are able to get a complete 360 view of your contacts because of its’ breadth; no more scattered spreadsheets, it’s all in one place.

The CRM is used for voter preferences, contribution / membership processing and management, event management, recording an assortment of activities, relationships and much more. Signup to increase the efficiency and productivity of your affiliate by properly managing data.

The primary goal of the State CRM Project is to leverage economies of scale to reduce the burden on State Affiliates. Instead of being locked in basements, fighting technical issues, our activists can be focused on outreach to the public. In simple terms, it’s a database where our state parties store critical information: contact information on members, current and potential supporters, donors, and candidates.

The project officially began In August 2017, when the LNC funded a proof-of-concept phase for the initial design and implementation of a CRM (Customer Relationship Management) system. In simpler language: a database.

Fast forward, and we now have 24 state parties already using the new database! Our affiliates are effectively managing memberships, donations, event registrations and registered Libertarian voter data. We are super-charging State Affiliates by quickly reducing the back-office overhead.

We’ve had overwhelming interest from states to join the program. In fact, including the states waiting to join we anticipate having 40 plus states on when we clear the queue. You can monitor our progress on this map. We’re truly excited about the rapid progress being made, voluntarily, by our state parties that want to grow!

But we need to replenish the fund to keep onboarding states. Each state costs about $2,000 in labor to get fully onboarded to the program – preparing their existing data set(s), web and CRM configuration, importing data, and training.

There is also an annual recurring cost for maintenance and upkeep . Each year, the maintenance costs are approximately $12,700 to operate. We also sponsor enhancements and features; we budget $10,000 for this. Funding this project keeps states focused on outreach at the local level.

Would you be willing to help fund the core costs of operating the CRM?

We’ve made it easy for any volunteer with a few hours to spare to reach out to supporters, donors, and prospects with a development project known as the Simplified CiviCRM County User Dashboard. It takes the CRM to the next level, allowing for secure and effective outreach. Now we can get volunteers on the phone, reaching people, with training that takes less than 15 minutes, not hours or days. For an organization like ours – a volunteer-driven party – this is absolutely critical.

All of this important work – on-boarding, maintenance and development – is being done to grow the party at the ground level and build a backbone to support our Libertarian candidates of tomorrow. To keep this momentum going, and to take us to the next level, we must employ modern IT tools to empower our affiliates, activists, and candidates.

Won’t you join us in contributing to sustain and grow this critical tool for affiliates?

Andy Burns
Affiliate Development Specialist

What States are On it?

1
States On
1
In progress
1
States in queue

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