State CRM Project
Why We need to make this happen
Our path to overall success begins at home. Whether it’s growing a local county affiliate, or running a winning local campaign, we must grow the party at the ground level.
But today many states are using inadequate or obsolete technologies. They often work from spreadsheets. This was sufficient in the 90s, but with expanding datasets this has become an ever-increasing nightmare which often makes our state affiliates less efficient and less effective. Alternatively, each state could spend between $2,000 and $12,000 per year to manage their data in a database.
Or, the national party could step in and help with economies of scale, and facilitate a larger database that is built for Libertarian leaders and activists and which saves money for affiliates all across the country.
In August 2017, the LNC funded a proof-of-concept phase for the initial design and implementation of a CRM (Customer Relationship Management) system. In simpler language: a database. This phase is now complete and 15 state parties already are using the new database!
Our project mission is quite simple: to create a robust CRM, with an easy to use interface which requires minimal training for volunteers nationwide.
To further empower state parties, we now need to extend the existing system to improve user access and ease-of-use. This will allow access to county affiliates and campaigns. In other words, we can empower many more volunteers!
The initial mock ups below outline a user-friendly interface that scales to county affiliates. We’ve contacted a top development team for our particular configuration (WordPress + CiviCRM), and they love what we’re trying to do.
But, as we Libertarians know so well TANSTAAFL: there ain’t no such thing as a free lunch.
We need to raise money to pay these developers. And that’s where you come in. We need to raise $43,000 to keep pace with our target of expanding the database so that all states and counties who want to participate will have access by the start of 2019.
Modern IT systems are essential if we want to compete with the old parties.
Your donation will help build critical infrastructure and also help Libertarian volunteers from all across the country to organize more effectively on our behalf. You can find the latest updates on the project here. If you have any questions, please contact us.
Thank you for your consideration!
State Affiliate Development Specialist
Above are some sample views for county users. These are intentionally simplified from the comprehensive CRM already in use. Your donation will help build the tool necessary for users to create unique data views based on their goals and geo-location.
Help Supercharge Affiliate IT
Modern IT systems are essential if we want to compete with the old parties