Affiliate Development

State CRM Project

What is a CRM?

CRM stands for Customer Relationship Management. In other words, a database for our constituents. It provides these over-arching functionalities:

Voter Preferences

Better data, stronger party

Time saver for volunteers

Volunteers are able to focus on outreach and leave behind the worries of back office operations and overly technical administration. The system just works.

Grow membership

States have the most current and robust data and it's put in the hands of the right volunteers locally to effectively engage new members.

Build county affiliates

Our path to overall success begins at home. We must equip the local affiliates with the tools they need to support their candidates. We have to grow the party at the ground level!

Preserve Institutional Knowledge

As leadership changes, the institutional knowledge of a party needs to be preserved.

Effective GOTV Outreach

During those critical last days, GOTV efforts can determine who wins on election day.

Relevant Messaging

Certain members typically have more interest some topics than others. We should know that so that they are getting the information they want, and not the rest.

Revolutionizing Data Management

State affiliates can take advantage of our shared multi-site platform that provides easy to use tools to manage your site and data using WordPress and CiviCRM applications. You are able to get a complete 360 view of your contacts because of its’ breadth; no more scattered spreadsheets, it’s all in one place.

The CRM is used for voter preferences, contribution / membership processing and management, event management, recording an assortment of activities, relationships and much more. Signup to increase the efficiency and productivity of your affiliate by properly managing data.

The primary goal of the State CRM Project is to leverage economies of scale to reduce the burden on State Affiliates. Instead of being locked in basements, fighting technical issues, our activists can be focused on outreach to the public. In simple terms, it’s a database where our state parties store critical information: contact information on members, current and potential supporters, donors, and candidates.

The project officially began In August 2017, when the LNC funded a proof-of-concept phase for the initial design and implementation of a CRM (Customer Relationship Management) system. In simpler language: a database.

Fast forward, and we now have 20 state parties already using the new database! Our affiliates are effectively managing memberships, donations, event registrations and registered Libertarian voter data. We are super-charging State Affiliates by quickly reducing the back-office overhead.

We’ve had overwhelming interest from states to join the program. In fact, there are another 7 states waiting to join in. We’re truly excited about the rapid progress being made, voluntarily, by our state parties that want to grow!

But we need to replenish the fund to keep onboarding states. Each state costs about $2000 in labor to get fully onboarded to the program – preparing their existing data set(s), web and CRM configuration, importing data, and training.

Sponsor 100% of one state on-boarding – $2,000
Sponsor 50% state on-boarding – $1,000
Sponsor 25% of one state on-boarding – $500
Sponsor 10% of one state on-boarding – $200
Chip in any amount to help on-board a state

There is also an annual recurring cost for maintenance and upkeep of the CRM project. Each year, the CRM project costs approximately $20,000 to operate. When comparing this cost against other solutions, where individual states each pay more than $2,000 annually, and the savings are clear – but they’re not free. Funding this project keeps states focused on outreach at the local level.

Would you be willing to help fund the core costs of operating the CRM?

Sponsor One Year of CRM operating costs – $20,000
Sponsor Six Months of CRM operating costs – $10,000
Sponsor Three Months of CRM operating costs – $5,000
Sponsor One Month of CRM operating costs – $1,666
Chip in any amount to cover operating costs

We’re also expanding the product and making it easier for any volunteer with a few hours to spare to reach out to supporters, donors, and prospects with a development project known as the Simplified CiviCRM User Dashboard. It takes the CRM to the next level, allowing for secure and effective outreach. When completed, this development will get volunteers on the phone, reaching people, with training that takes minutes, not hours or days. For an organization like ours – a volunteer-driven party – this is absolutely critical.

All of this important work – on-boarding, development, and maintenance – is being done in preparation for the 2020 election cycle, which will be the first presidential election after our record-breaking growth in 2016. To keep this momentum going, and to take us to the next level, we must employ modern IT tools to empower our affiliates, activists, and candidates.

Won’t you join us in contributing to sustain and grow this critical tool for affiliates?

Andy Burns

Affiliate Development Specialist

What States are On it?

States on system
States in queue

Total donations from individuals in states determine our prioritization. Hover over a green or black state to see the total. Reaching $2,000 will put a state next in the queue. Sponsor your state’s onboarding costs now!

What people are saying


Most frequent questions and answers

As of July 2019, we have 20 states utilizing the system. We started the project with a ‘proof-of-concept’ phase which included 5 states in August 2017.

They can, but it really isn’t efficient to do that. In fact, that’s what has been done up until this point. States just don’t have the consistent IT human resources to manage such systems. The LNC actually tried to implement on a state-by-state basis. It not optimal. We can achieve economies of scale, stability and have more party cooperation by running this on a national level.

The operating costs for strictly the software and hosting and outsourced database work is about $6,000. Including database administration labor costs, we’d estimate $20,000 total. This number is very dependent on how many states are currently on the system and how many we add each year. We leave-out one-time development work that tailors it further to the LP’s needs.

We use WordPress and CiviCRM.

There’s been added focus in assisting affiliates within the last few years. Also, from a technological perspective, it is more achievable than ever as software continues to advance. There is no better time to make a giant leap forward with a modern IT system!

Yes. An example can be found at

We’d love the help. We can let you know what issues in the queue are ones that would benefit the LP the most.

This totals $46,006 and $43,000 of that is for the Simplified CiviCRM User Dashboard targeted for calling and county-level access.

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